CPC Connect Ltd. is a leading technology company and operates two of the worldâ€™s largest gay and lesbian dating brands â€“ Gaydar and GaydarGirls. Â WithÂ over six million registered members across more than 140 countries, GaydarÂ has been one of the most popular gay dating brands for over 15 years.
Gaydar launched in November 1999 following a conversation among friends about the difficulties finding a date with a busy work schedule. It revolutionised the gay dating scene with features including Â “Who’s-On-Line” and â€œInstant messagingâ€™. Gaydar allowed men to easily contact each other and chat with them immediately. This form of instant communication within a network for gay men had never been developed before.
Membership grew rapidly by around 10% a month and by November 2000, there were 78,000 members. Over the next few years was membership growth was exponential and by the end of 2004, Gaydar had more than 1.2 million members – 500,000 in the UK alone.
By early 2007 it had over 3.8 million members and the company was now growing into network of complementary new media brands that included the worldâ€™s leading gay and lesbian websites (Gaydar and Gaydargirls).Â Serving more than 300 million page impressions per month to over 5.2 million registered and audited users Gaydar rapidly became the largest gay lifestyle and dating site in both Australia and the UK.
In both 2007/08 and 2010/11, Gaydar was included in Britainâ€™s â€˜Cool Brandsâ€™ list alongside other premium brands such as Aston Martin, Bang & Olufsen, Apple, Mini, Google, etc. and has also featured in numerous television programs over the last decade.
By 2012, the network was one of the most popular gay dating website networks for men and women around the world, accounting for a 42 per cent share of gay and lesbian website traffic (HitWise, March 2012).
In 2013 Charlie Parsons Creative, the boutique investment company, backed a management buyout of the company with both the Gaydar and Gaydargirls dating brands to form CPC Connect ltd.
Charlie Parsons is one of the UKâ€™s best known innovators within international media and entertainment and previously co-founded Planet 24 where he created and produced award winning programming including The Big Breakfast and The Word. He is also a double Emmy award winner for the reality show â€˜Survivorâ€™ which he created, and brings a track record of international business success to the Gaydar and GaydarGirls brands.
As weâ€™re about to enter Gaydarâ€™s 15th Anniversary year weâ€™re moving rapidly to re-imagine our entire product range, talking to our members to understand what our customers want in our products and services, and coming up with new ways to make them more engaging and relevant for another 15 years.
Weâ€™re working behind the scenes to completely rebuild the Gaydar website and our mobile web site â€“ giving a much more integrated experience across all Gaydarâ€™s platforms. Thereâ€™ll also be a completely new Android App available very soon.
Weâ€™re committed to launching some pioneering new features that give our customers more and more reasons to keep Gaydar on their homepage. We want a life-long relationship that gives every one of our members a tangible reason to use us (whether theyâ€™re boy, girl, single, partnered, married, just coming out or already enjoying gay life to the max!).
Weâ€™re all really excited about the future, and that weâ€™re making changes that will have a really positive impact on our membersâ€™ enjoyment and usage of Gaydar over the coming months and years.
The Gaydar brand supports numerous initiatives and charities including The Everywhere Project (co-funded by the European Commission – Executive Agency for Health and Consumers), which aims to develop and validate an innovative and culturally-adapted European model of HIV prevention targeting Men who have Sex with Men (MSM) for use in cities across Europe.
Gaydar is the first and only gay dating site in the world to be awarded the Premium seal from the Everywhere Project thanks to a number of actions such as condoms and lubricant provision; HIV awareness and prevention information availability and their commitment to anti-discrimination.Â It is also heavily involved with the Terrence Higgins Trust via its online counselling service in the Gaydar website chat rooms, and the National AIDS Trust.